One day. One community. Countless new connections.
Nightlore Conference is an international gathering for music industry professionals who believe that the future of music is built through collaboration, curiosity and bold ideas.
Bringing together promoters, festivals, agents, managers, labels, publishers, artists and other music professionals, the conference offers a full day of inspiring conversations, meaningful networking and fresh perspectives before the Nightlore Festival takes over Korjaamo.
Your conference pass includes lunch, afternoon coffee, cake, a networking cocktail reception, and access to the full Nightlore Festival programme from 18:00 until 01:00.
TIMETABLE
9-10 Morning coffee
10-11 Panel The future of ticket sales – how to get consumers to commit earlier? (in Finnish)
11-12 Panel Agents – now and in the future (in Finnish)
12-13 Panel The future of festivals – how are Finnish festivals developing? (in Finnish)
13-14 Networking lunch
14-15 Panel, how unique is too unique (English)
15-16 Keynote, Jenny Ericsson. Interviewer Sari Aalto-Setälä
Rights Management, AI-Related Rights Issues, and YouTube Marketing (English)
16-17 Keynote, Magnus Olsson, Interviewer Maiju Talvisto Rosendal Garden Party festival, Sweden (English)
17-18 After cocktails by Liveto
20:30-21 coffee and cake tasting by Cafe Saurahuone
17:30 – 1:00
PK Keränen,Elsi Sloan, Äna, Elina Teini, Aizhan Sultan, Suistamon Sähkö, Syskofrenia, Muovipussi, T. Jarva, Mary Ann Hawkins, Värttinä
The Nightlore is organized by Saura Booking Agency, Piikkikasvi and Korjaamo.
Supported by Music X Media, Music Finland, Elmu-säätiö, Liveto
In Finnish below
The Agents – Now and in the Future
Moderator: Panu Hattunen (Ilosaari)
Speakers:
Jake Hannula
Pia Raitala
Esa Nikkilä
(In finnish)
The music industry is still changing at a rapid pace, and so is the role of the agent. What do artists, event organizers and other industry players expect from an agent today and what will be expected in five or ten years?
What does an artist or partner want from a good agent?
Will artificial intelligence change the work of an agent?
Can a sustainable business be built as a music agent in Finland, or will it force the entire market to internationalize?
What kind of new earning models or services can agents offer in the future?
We share experiences, views and concrete examples of what the role of a music agent is now and how it is developing.
The future of festivals – how will Finnish festivals develop?
Moderator: Juhani Kansi
Speakers:
Marko Riihelä
Ville Koivisto
Harri Vilkuna
(In finnish)
Festivals are no longer just music events. More and more often, they are comprehensive experiences, where services, food and beverage offerings, responsibility, technology and community spirit are emphasized alongside the music. At the same time, the industry is facing new challenges: consumer purchasing behavior has changed, advance ticket sales have slowed down, the consumer profile has changed due to changes in age groups and expansion.
What does the future of the Finnish festival field look like?
What makes a festival an experience?
The festival of the future?
What new services or concepts will be seen in the next 5-10 years?
How important are responsibility, accessibility and well-being services as competitive factors?
If you could implement one major reform for Finnish festivals without budget restrictions, what would it be – and why?
The future of ticket sales – how to get consumers to commit earlier?
Moderator: Heidi Aho
Speakers:
Antti Korhonen, Liveto
Mirva Merimaa, Tiketti
Petri Lehtoranta, Ticketmaster
(In finnish)
Ticket sales have changed significantly in recent years. Although the biggest artists and the most attractive events still sell out quickly, advance ticket sales for many events have slowed down. Consumers make their purchase decisions even later, and at the same time, the decision to leave the ticket completely unpurchased is made more easily than before. This increases uncertainty in the activities of event organizers, makes forecasting difficult and increases financial risk. What needs to change in Finnish ticket sales?
How can this change be responded to?
Why has consumer buying behavior changed?
How can advance ticket sales be strengthened?
The role of the ticketing partner?
Risk sharing and new business models?
How unique is too unique? The music industry wants artists to be unique – but how unique is too unique?
Moderator: Lotta Savolainen, Music X Media
Speakers:
Elsi Sloan, musician, actor, activist
Aizhan Sultan, musician
Johan Lindroos, YLE
(In ENGLISH)
The music industry demands originality from artists, but at the same time, the industry is built on categories, formats, and commercial comprehensibility. What happens to an artist who truly deviates from the mainstream in their music, their ideas, their identity, or their way of being in the world?
KEYNOTE
Rights Management, AI-Related Rights Issues, and YouTube Marketing
KEYNOTE: Jenny Ericsson, Lucille Group
Haastattelija: Sari Aalto-Setälä, Music Finland
(In ENGLISH)
Jenny Ericsson, CEO of Lucille Group, has worked with music, artists, and rights management for more than 18 years. Her previous experience includes roles such as Director of Sweden at The Orchard and working in rights administration at TV4.
Lucille is a world leading independent YouTube agency based in Sweden, specializing in music and YouTube, with a strong focus on digital rights management, performance, and monetization. The team contains YouTube specialists who help artists and music companies control their digital rights, optimize channel strategies, and maximize revenues.
KEYNOTE
Rosendal Garden Party, Sweden
KEYNOTE: Magnus Olsson
Haastattelija: Maiju Talvisto
(In ENGLISH)
How do you build a successful festival?
Magnus Olsson works with the Swedish live and entertainment company Rush Entertainment and has been closely involved in the development of Rosendal Garden Party, a three-day festival taking place in Stockholm’s Djurgården.
In just a few years, Rosendal has established itself as one of Sweden’s most exciting festival concepts, bringing together international headliners, carefully selected emerging artists, food, art and experiences in a unique park setting. The festival has managed to build a strong identity and audience demand, with record numbers of tickets sold even before artists were announced.
At Nightlore, Magnus will share the Rosendal success story and the thinking behind it: how to build a distinctive festival concept, engage audiences and partners, make smart programming choices, and turn a series of concerts into a compelling festival experience.
Yksi päivä ja lukemattomia uusia kohtaamisia.
Nightlore Conference on kansainvälinen musiikkialan ammattilaistapahtuma, joka kokoaa yhteen ihmiset, jotka uskovat musiikin tulevaisuuden rakentuvan yhteistyöstä, uteliaisuudesta ja rohkeista ajatuksista.
Konferenssi tuo saman katon alle festivaalien järjestäjiä, promoottoreita, agentteja, managereita, levy-yhtiöitä, kustantajia, artisteja ja muita musiikkialan ammattilaisia. Päivän ohjelma tarjoaa inspiroivia keskusteluja, uusia näkökulmia ja ennen kaikkea mahdollisuuksia kohdata kollegoita ja rakentaa uusia yhteistyösuhteita ennen kuin Nightlore Festival valtaa Korjaamon illaksi.
Konferenssilippu sisältää lounaan, iltapäiväkahvin, kakkutarjoilun, verkostoitumiscocktailin sekä pääsyn koko Nightlore Festivaalin ohjelmaan klo 18.00–01.00.
Nightloren järjestää
Saura Booking Agency, Piikkikasvi ja Korjaamo.
Tukemassa Music X Media, Music Finland, Kultturipankki, Elmu-säätiö, Liveto, Cafe Saurahuone